How Low Will you go?

Some of you might remember about a year ago, a story on facebook about this scam to sell more books.
A girl had someone else post for her that she had been in this terrible accident and that her little 5 year old brother had been killed and that she was in a coma. Someone else, a kindhearted soul, not knowing this to be a lie, created a fb prayer page for this girl and shared with everyone. I shared the page with my family and friends asking for their prayers and put the link to her page on my page. All book sales were to go towards her brother's funeral. Well luckily someone (A friend of hers) found out what she was doing and within  2 days it was all out in the open, it was just a ruse and the girl was banned from fb.

We as writers want our stories out there. We want people to buy our books, but...How low would you go to sell your books? Would you make up these horrible stories? I mean that is just shameful. How could you even think of something so horrible as that? That is something I would never wish on anyone, much less myself.

So how low would you go? Would you sell your soul to the devil?